How to Optimize Your Search Field on Your Marketplace
How to Optimize Your Search Field on Your Marketplace
Published on August 14, 2024
In this video, I discuss the key functionalities a good search field should include on a marketplace site. I start by reviewing search fields on three well-known marketplaces: Amazon, Etsy, and Finn. Then, I dive into the code on Nordic Mugs, adding a “recent searches” functionality to enhance the search experience on this marketplace.
Key Functionalities for an Optimized Search Field
A well-optimized search field can significantly improve user experience on a marketplace. Here are some key features that help users find what they're looking for:
- Autocomplete Suggestions - Shows possible search queries as the user types, helping them find relevant results faster.
- Filter Options - Allows users to narrow down their search based on categories, price range, location, and other criteria.
- Recent Searches - Displays the user’s recent search queries, making it easy to revisit previous searches. In the video, I add this functionality to Nordic Mugs.
- Popular Searches - Highlights popular or trending searches, which can help guide users toward in-demand items.
- Error Tolerance - Corrects typos and shows results for misspelled queries.
Optimizing the Search Field on Nordic Mugs
After reviewing best practices from Amazon, Etsy, and Finn, I looked at how the search field worked on Nordic Mugs and made enhancements by adding a recent searches feature. This feature improves user experience by allowing users to quickly access their previous searches.
If you're interested in building a marketplace, check out my Speed Build Marketplace boilerplate to jumpstart your project. Watch the video above for a detailed look at optimizing the search field on your marketplace.